Are you looking for a way to boost sales in your business? Using promo codes should be one of your priority lists. To start with, promo codes are generally a mixture of numbers and letters that make up a code that is used to gain a discount. Therefore, the buyer will need to enter this code in any ecommerce website and then get some discount on the product he or she wants to buy. For instance, you can buy that product at a lower price or even get free shipping. This way, customers are encouraged to shop more. Here are ways that business people can use promo codes in order to boost sales.
Try to woo shoppers who abandon their carts
Most shoppers usually abandon carts because of many reasons. One of these reasons is that some of the products they want to buy might be costing an arm and a leg. Generally, the customer here might not like the price at the checkout.
Such customers have a lot of potential and need to be wooed back. If you have a coupon such as free shipping, you can actually use it to woo them. By doing this, you will make them buy from you and not consider the products offered by your competitors.
2. Offer coupons to first-time shoppers
Sometimes a customer might buy from you because he or she was referred to you by another customer. It is not right to just let that customer leave your business without offering coupon codes that he or she can use to shop again.
With these coupon codes, the customer will be able to shop at discounted prices and thus save a few bucks. This strategy has proved to be very effective in the recent past and can help market your brand in the long run.
3. Create some sense of urgency
When your customers feel like they have all the time in the world, they might not buy your products on the go. If you want them to buy your products promptly, you can consider sending them a coupon or a promo codes that has an expiry date. By creating some sense of urgency, the customer will be obliged to purchase the item with the hope that they will save a few bucks. Sometimes, they might not necessarily need the item at the moment but will be triggered to purchase it. Later long, they will be able to use the product and save more money.
4. Use promo codes for existing customers
Although new customers are good for your business, it is essential that you retain about 5% of your customers or even more. By doing so, you will be able to increase the profitability of your business by about 75%. One way to retain them is by creating exclusive promo codes for them.
Such loyal customers deserve the best treatment as they have been with you from the onset. By introducing such promo codes, you will make them more loyal to your business and even purchase more products. Consequently, you will be able to make more sales.
5. Keep your customers engaged
Besides the strategies mentioned above, you can keep your customers engaged and boost your current sales. One way to achieve this goal is through gamification. Since most customers like playing games, be sure that you will be able to make more sales. For instance, you can let your customer know that they will be able to get a free sandwich for every 5 sandwiches ordered through your mobile app.
By introducing such techniques, be sure that they will be motivated to buy more sandwiches from your shop. You can also use the app to roll out coupons and even track how your customers spend their money.
Conclusion
Promo codes have made many businesses successful in the recent past, thanks to the fact they help reduce the cost of commodities sold in different stores. All you need to do is to introduce them in your shop and let customers use them to shop. By doing so, you will increase the number of customers coming to your business and even boost your current sales margin.
