Choosing an International SEO Service


International SEO Service

What is SEO?

Search engine optimization is how businesses generate increased high quality and organic traffic. It‘s the process of making content more visible within search engines for potential customers. 

By optimizing your website’s search algorithm through various ranking factor alterations, search engines can understand your content and customers better. 

Some examples of ranking factors that affect Google ranking include link features, content features, social metrics, and domain names. Of course there are plenty more, but getting into the nitty gritties of each component is complex and something most businesses don’t specialize in. 

That’s why so many businesses rely on the best SEO companies in India to increase their website traffic and rank the top organic results in SERPs.

Do I need Help?

SEO takes time, resources, and knowledge. How much time you dedicate to SEO is in your own hands but attaining the proper resources and knowledge to get started requires a bit more commitment. 

So how can you find the right service to help you propel your business? Look no further. 

Finding the Right Service

Finding a good SEO company that you can trust with your brand is no easy task. There are a lot of factors to consider before jumping in with any old service. Some key considerations that many companies cite are

  • Referrals/previously established relationships
  • Company knowledge and process
  • Location
  • Past performance
  • Culture fit
  • Price or value
  • Company specialization
  • Whether or not they received a cold call/email

Because you are looking for a company that will ultimately take your content and social media marketing into their own hands, it’s important to make sure you choose a service that has a high success rate but is also intimate enough to put extra care into your business

Almost 1 in 5 companies end up switching SEO service providers before finding the right fit. 

Dedicating enough time to finding a service that you feel comfortable with is vital if you don’t want to go through the laborious process of trial and error. 

Some questions you can ask yourself to get started are

What specific qualities am I looking for in an SEO service that I can trust?

Does my business fall under a specific category for a specialized SEO service?

Do I see my business growing internationally?

Before picking a service you should thoroughly research its history and even talk to previous clients if you want to secure the proper resources and knowledge to grow your online audience.  

Why International?

If you are looking to take your business around the world, then international SEO is the right call. While there are plenty of SEO services that will help generate more localized traffic, international SEO can increase your brand awareness on a global scale. 

Because competition increases alongside scale, hiring an SEO specialist is highly recommended to help boost lead generation and sales. 

The methodology behind international SEO differs from localized SEO as it allows you to target specific languages, countries, regions, etc.. 

You can find a more in-depth explanation of what international SEO services, like Pearl Lemon, offer, here.

Even though SEO can seem intimidating at first, finding the right service to help you navigate digital growth will make you feel more confident and capable at generating an audience that spans the globe!

Written by Meghan Hale, a content writer, and editing machine. She is writing for Pearl Lemon I love learning random facts and exploring new places on Google Earth. You’ll probably find me yelling at my dog to stop barking, whether it be at the neighbors or on a long afternoon walk xD