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How to create a media kit for your small business?
Technology

How to create a media kit for your small business? 

A media kit is a website or document that provides potential sponsors with all of the information they need to know about working and collaborating with you. It could mean the difference between them becoming your sponsor and them not becoming one. It is an important document to have, and it can help your influencer business thrive. And great way to present yourself professionally and weed out any businesses that are not a good fit for you. Media kits are essential to have, and once created, they can make obtaining sponsorship deals much easier. Let us walk through the process of how to create a media kit step by step.

Collect your information

The first step in creating your media kit is gathering all of the information you will need to include, such as your contact information, statistics, press coverage, and so on. You can make a list of everything you want to share and keep it in a document. This will simplify the creation process so that all you have to do is paste your information directly onto your media kit pages.

Begin with a template

The next step is, to begin with, a template. When you start your media kit design with a professionally created template, you are guaranteed to end up with a visually appealing press kit that grabs attention.

Include your company’s branding

Your media kit must match your brand identity to strengthen recognition of your branding elements. This means you will need to modify the template to include your brand’s colors, fonts, logo, photo style, and other elements. Using the brand kit feature, you can easily input the hex codes for your colors, upload brand fonts, and ensure they are easily accessible in the editor for all of your content and creations.

Include eye-catching graphics

You could create a media kit full of text-heavy documents to send to media, brands, donors, and others. But how likely is that to catch someone’s attention? Instead, throughout your media kit, emphasize strong visuals. If you are unsure which visuals to include in your media kit, here is a list to get you started.

  • Logos in high resolution

If you share your media kit with media outlets and other businesses, ensure they have access to the best logos possible. Including your high-resolution logos in your media kit is a great way to ensure they have the best assets for your company in their hands.

  • Charts/infographics

An infographic is a diagram or visual chart that is used to represent data. They are popular for use in all types of marketing but especially for representing stats, analytics, and data in your media kit. Consider using charts and infographics to visualize your audience demographics or your annual report rather than just numbers and paragraphs.

  • Photography 

There are numerous free and paid online stock photo libraries, and they are all fantastic resources for your marketing requirements. It is, however, a better idea to use with your stock photography. This will make it easier to showcase your specific products, business, team members, office space, and other information.

  • Illustrations and icons

Make your text more visually appealing by using high-quality icons and illustrations that represent your brand and what it does.

  • Elements of multimedia

Bloggers and reporters can benefit from digital photos of major products in various sizes and resolutions. Short videos can also be used to demonstrate products, and 360-degree photography can highlight the best features. Product specification pages that can be downloaded are also useful. Clips from recent webinar videos can also be used.

Display Statistics 

Statistics demonstrating high traffic levels and user engagement can be a big draw for influencers when looking for brands to work with. Incorporating data from Google Analytics, Facebook Insights, and other similar sources can show why you would be a good partner. They will also be useful for showcasing your brand’s success in any content created about it.

Other components

Consider including the organization’s annual report and recent news coverage. Such as a product review by a popular media outlet or an interview with a highly credible news source, in addition to these recommended staples.

Share your media kit

Chose software that allows you to share your media kit in various ways, depending on how brands, media, influencers, and others want to receive it. To begin, you can download your media kit in various formats, ranging from the more traditional PDF to a high-quality image file or even an offline interactive HTML5. Some software also provides HTML code if you want to embed it on a web page for your audience to interact with directly on your website. Third, you may decide to publish it and make it available through an online link to your audience. Enterprise users can even create their subdomain for online collaboration on projects.

End line

Making a media kit is not difficult, but it does require time and effort. However, it can be a simple way to increase traffic to your site and secure sponsorships with little effort on your part.

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