Shopping centres serve as both a collection of stores where people can make purchases and also a public place welcoming people to gather to interact with each other or stay updated with the current stock and fashion. They serve as typical, multipurpose locations for frequent gatherings.
To stand out and be the hub for different shoppers, they are now focusing on offering distinct amenities and delightful shopping experiences. They are doing so by moderating their architecture, creating game stations or food courts, and revamping their interiors. In this competitive retail industry, these are some essential aspects to take into account to attract customers. However, one common thing which binds them all together is a beautiful and efficient outdoor and indoor LED lighting system. Mall lighting plays an integral role in embracing the architecture, highlighting objects on display, defining different vendors, and promoting clear visibility.
However, planning a mall lighting design can be a difficult task. Therefore, a team of professionals with time and effort is required to accomplish it successfully.
To help you get a basic understanding of how to illuminate a mall effectively, we have curated a guide below:
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View of the Near and Far
It means making sure that the project communicates in the same language from a distance and close as well. Shopping malls are multi-storey buildings with perhaps a tower or two and the mall on the podium. Wherein, from a distance, you might only be able to view the project’s top. Whereas, the first several storeys may be visible up close. And. lighting has a major role to play in the visibility of the whole project clearly. Hence, verifying the consistency of the lighting message is crucial for passers-by to grasp what you are trying to showcase.
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Create interest
People always like something unique and interesting. This can be achieved by working with a design team and identifying focal areas of the shopping complex.
Leading people from one side to another, creating a dramatic experience in gaming or food courts and well-illuminated staircase or elevators helps create interest in the customers to explore the space more. Modern LED lighting can make this possible as they come in various styles, patterns, designs, colour temperatures and luminosity levels.
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Build a storyline
One of the hyped interior designs among retailers is building a storyline within their spaces. Similar to a movie, the storyline helps create a consistent look and feel. For instance, you can take inspiration from catwalks in Hollywood and nature preserves, have some aesthetic design on walls, interpret various Indian cultures, etc. Visual luminaries such as pendants can be considered to add a scheme and visually appealing areas. Also, recessed or surface-mounted lighting solutions can be integrated into the plan to provide lighting for safety.
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Be practical
The lighting of the mall has to come out great on the first day and shall continue to be the same for years. Choose luminaires that are one of a kind and have a longer lifespan. Go for LEDs or smart lighting controls to embrace connectivity and innovation.
Furthermore, avoid considering fancy lamps as more complexity will only create trouble. You might not be able to clean those luminaires properly or notice bugs living frequently.
Lighting professionals also state that choosing lights which are more energy efficient, eco-friendly and sustainable are preferable to traditional lighting. These luminaires not only cut huge electricity bills but also do not pollute the environment. Therefore, purchasing from top lighting manufacturers like Wipro Lighting is recommended. Such a brand has a wide range of luminaires to suit different needs and purposes of the space.
