The wave of social media brought along with it a series of changes. The most significant change was noticed in the marketing efforts of brands and businesses.
Brands and businesses constantly make an effort to maximize their sales and take their brand to new heights.
With the inception of social media marketing, brands started noticing positive changes in their business in various aspects.
Amongst all social media platforms, visual platforms like Instagram were more leveraged than the other platforms.
Over the years, brand and business marketers came up with different strategies. The one which was proven to be the most effective and beneficial was embedding Instagram feeds on various marketing touchpoints.
In this blog, we will tell you everything about the Instagram widget. Also how using it can significantly transform your business and seamlessly increase your sales and revenues.
We promise by the time you reach the end of this blog, you will be highly compelled to incorporate an Instagram widget.
Let’s get started!
What Is An Instagram Widget?
In simple terms, an Instagram widget is a tool that comprises feeds aggregated from Instagram through a particular connection type like a hashtag, username, mention, etc.
An Instagram widget can be created with the help of a social media aggregation tool. The widget can be customized as per the needs and requirements of the users to enhance the look of the widget and to garner more attention from your audience.
The widget can easily be displayed on a brand’s website for multiple benefits that we will be highlighting in the next section.
An Instagram widget works extremely well to increase the performance of your website with the help of your Instagram content.
Reasons To Display Instagram Content On Website
Build Trust With Social Proof
Instagram users highly leverage the platform for posting pictures, reviews, and sometimes reviews/testimonials of a brand. In addition, they use the platform to openly voice out their opinions about a brand, which helps brands build a solid social proof of their brand.
Displaying this content on your website is a great way to convince your website visitors to put in their faith. And confidence in your brand and go ahead to make a purchase. Doing so would help your visitors to trust your brand.
A Better Brand – User Relationship
Trust is the foundation of a good brand-user relationship. Gone are the days when users refrained from asking brands about their queries or got in touch with them on a personal level. The new-age consumers feel the need to interact with brands to get their queries answered.
They highly use Instagram as a source to ask questions, leave their likes and comments, and personally message them if they have an issue with the product. When you embed such content on your website, visitors start seeing your brand in a different light and as friendly.
This ultimately results in an overall better relationship between brands and their users.
Make The Website More Vibrant
Even though giving your visitors a user-friendly website experience is of utmost importance. Also having a website that is pleasing to the eye can compel your visitors to stay longer.
Since, Instagram is a lively and vibrant social media platform. Embedding the feeds in the form of an Instagram widget will further enhance the look and feel of your website, and your visitors will feel the need to explore your website more.
Best Tools To Embed Instagram Widget On The Website
Now that you have come to know about the key benefits of embedding the Instagram widget on your website. In this section, we shall be telling you about the best tool using which you can seamlessly embed the feeds.
Taggbox Widget
First on the list is Taggbox Widget. Taggbox is the top User-Generated Content and social media aggregation platform that enables you to collect, curate, and embed the content on your website in a few easy steps.
The platform offers various additional features. The users can customize the feed by selecting various templates, layouts, fonts, colours, and other branding options. The content moderation panel allows users to remove any unwanted or inappropriate content from the widget.
Taggbox also offers advanced analytics to the users that give them detailed insights into total impressions, the total number of clicks, etc.
Lastly, the users can take the help of the strongback support team of the platform if they come across any hindrance while using the platform.
Official Instagram Embedding
Instagram itself offers its users an option to embed content on their website. The users can do the needful easily in a few easy steps.
However, the major limitation is that this process is extremely time-consuming. Instagram only allows its users to embed one post at a time, and updating every post one by one is quite an arduous process.
Light Widget
Another easy-to-use tool is the Light widget. Using this tool, the visitors will be able to redirect to Instagram when they click on the post.
The Instagram widget can be created in the size of your website. So that it fits into your website and looks proper and professional.
Closing Note
We are now at the end of the blog, and as promised, you must now be completely aware of the definition of an Instagram widget, its benefits, and the best tools to embed it on your website.
Now that you are well aware of the Instagram widget, incorporate it into your website right away and witness your business grow like never before!
