Retailers are resorting to live stream shopping to replicate the feeling of connection consumers experience when they shop physically from stores or malls.
We’re seeing brands use a QVC-style strategy called live video shopping or live commerce whereby consumers purchase in real-time while being part of a Live Shopping show.
During a live stream shopping show, a host displays, launches or sells a product via an a live online shopping platform. The host introduces themselves, the brand, each item and its price while holding it up for the participants to view.
According to 35% of store managers polled, they want to adopt Livestream shopping by 2021. Since the epidemic, retailers have prioritized the live commerce experience, with customers reporting that an average of 43 per cent of their monthly purchases is now done online. Furthermore, 34% of Millennial and Gen Z customers polled are interested in Livestream shopping. In 2020, about 30% of China’s population watched eCommerce Live Video Shopping, which is a forerunner to the anticipated growth of live shopping in the USA.
Retailers are increasingly resorting to Live streaming shopping since it is an effective and entertaining method to showcase goods and the brand image.
Leverage livestream e-commerce to interact with consumers on a more personal level
You learn a lot about what drives consumers to purchase. Live Streaming shopping is a great way to engage with your target consumers too from anywhere and anytime.
Businesses thrive at Live Video Shopping by providing consumers with the impression that they have unique access to information and goods. Customers believe they are receiving inside information by having a product specialist do the Livestream, which increases confidence in the brand’s credibility.
To engage and entertain shoppers, brands also implement various strategies like offering discounts, early access to a product, or limited time deals. Retailers want consumers to leave live shopping shows with a feeling of accomplishment—they got the greatest bargain, the last one left, the best thing you can’t buy anywhere else. Learn more about this article Customized Mailer Packaging Means A Lot To E-commerce.
Live shopping show’s real-time nature creates a buzz and enables participants to connect with other consumers watching a love shopping show by reading chats and even interacting in real-time.
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Hosting a Successful Livestream Shopping show
While it is theoretically simple to host a Livestream shopping show, meticulous planning is required to maximize participation and revenue.
Here are some pointers for hosting a successful Live Commerce show.
- Promote your sale in advance of the event, and then follow up afterwards
To drive more people to a livestream shopping show, share it on social media channels. Make a point of emphasizing the time (and time zone), platform on which your live shopping show will be streamed.
- Choose your best products/services for sale
Look for goods that are at a price range that encourages impulsive purchases or products that are not available anyplace else.
Above all, select goods that your target customers are enthusiastic about.
- Don’t squander the first couple of minutes
Even if there are just a few people watching at that moment, make an effort to introduce yourself and get their attention straight immediately. You want to make those consumers feel valued.
- Make it a pleasant discussion
Be as friendly and communicative as possible throughout your live shopping show, both with your words and your actions. Interact with the audience by answering online questions while on camera. Show the item in context wherever feasible so visitors may get a better sense of its size and substance.
- Make an eye-catching set
Pick where you will be physically standing throughout your live shopping show with care, and attempt to choose a place that makes sense for the goods you’re selling. If you’re selling plants, for example, your display may resemble a house or a patio. Make enough lighting so that viewers can see both the goods and the person demonstrating them.
As people seek connection, Livestream shopping will only grow in popularity
If you’ve learned enough about the benefits and perks of live video shopping and want to integrate it into your website or app, Channelize.io offers a seamless live shopping platform for your online store. Send us an email at info@channelize.io to get start right away.
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