For many years the profession of disk jockey (DJ) has remained underrated. However, in recent years the DJ business has established itself as an integral part of the music industry. The growing popularity is what makes the DJ business one of the most lucrative business opportunities. That enhances the importance of the DJ logo for the brand.
It is with the elevated popularity of professional DJs that the competition has increased to a great extent in the respective market. In this era, it is not easy for everyone to commence a DJ business and gain popularity overnight.
Now every DJ business needs to invest in creating a solid online presence and offline marketing strategy. The business plans to create a unique brand and identity in the market. So, now the question is what can help such businesses create a unique brand identity among the targeted audience? A unique and attractive graphic and DJ logo design can easily boost its brand awareness and create a unique identity in the industry. Be it legends of freshers, professional logo designers can help DJ businesses establish unique online and offline visibility for themselves.
S, if you are striving to commence a DJ business, you have come to the right place. This article mentions basic logo design tips to help DJ business owners stand out from their competitors.
Start with the logo design
When drafting a business design plan for your DJ business, the first important thing you should work on is creating a simple and unique DJ logo.
A custom logo design acts as the face of your business and brand and it will be used as the primary tool for all your marketing campaigns, no matter whether you are promoting your brand online or offline.
Whether it is your website, social media pages, business cards, promotional materials (banners, flyers, show tickets, and others), merchandise, etc, your offline and online logo design should be the same and represent your DJ business.
Just because you are working in the techno music industry, it does not mean that you can use flashy icons with dark colors. The DJ logo needs to reflect the personality of your brand and the kind of music your business will be creating.
Crucial Elements of a Logo
Here are some core elements of a DJ logo that you should consider working on when opting for the online logo design for your DJ business.
#1. Brand message
The first element to which you need to pay attention in custom logo design is the accuracy of brand messaging. It requires you to take the business logo as a whole, consider each element and weigh it against the brand’s personality to ensure that the particular logo can effectively represent your business.
#2. Logo style
Considering the logo style is a good place to start when creating a logo since it will give you a direction to move ahead. Different kinds of styles that you can consider for your DJ business logo are mascot, pictorial, monogram, wordmark, emblematic, etc.
#3. Font choice:
It is the type of logo you are designing on which the choice of font relies on. The font could be the focus of your logo. For instance, you can use a script or modern fonts for representing your artistic, unique, bold, and impactful DJ brand.
#4. Color choice:
It is the chosen color palette that affects the aesthetics of your business logo. Consider using an appropriate mix of different colors that are more likely to appeal to your targeted audience.
Create a stellar business card
In this digital era, it is understandable that creating a stellar business card is not the first thing you will think of when designing the DJ business. However, you will be amazed by the figures of business card statistics and will come to know the importance of this marketing tool for your DJ business.
Business cards with high-quality DJ logos have always been an integral part of professional networking and will continue to be so.
For instance, just imagine that you are doing a show where very influential people from the music industry are present and one of them gets impressed with your music and wants to work with you for a huge gig. How is he going to contact you? Of course, you can share your contact details or get the business card of the other party.
But, just think if you would have a business card with the custom logo design representing your brand, it would have made an unparalleled and professional impression on the other person.
Establish a presence on different social media platforms
How to create a solid DJ business presence in this digital world? It is not enough to just create a social media page on your Facebook, Twitter, or Instagram account. You need to make sure that the page created displays all important information about your business, including the DJ logo, brand name, contact details, etc.
You can post blogs specifying your experience during your recent gigs. The key here is to ensure that the social media pages are well-targeted with their designs which will further engage a larger audience.
Be it thumbnails of your videos or banner advertisements, blogs, articles, or images used for event promotion, each content shared on these social media platforms will establish an image of your DJ brand in the mind of the targeted audience.
Create a website for DJ Business
Every business, whether it DJ or any other company, needs an official website to interact and engage with targeted consumers.
Having a professional and well-designed website with a simple, unique, and easy-to-remember DJ logo will help in business expansion. Additionally, your website will communicate with your potential clients by providing necessary contact details, testimonials, and your recent song list.
A well-structured website with a funky vibe is all you need to create an online presence. In the content area, you should include a few sentences introducing the potential audience to your business and also yourself, images showing your company, and a music player with a few of your best tracks.
In addition to this, if you are actively trying to book gigs, you can use a relevant call-to-action to prompt music directors to choose your company. Also, if you want to promote your upcoming events then mention the dates and venues of your upcoming events on the homepage.
Hiring professional designers to manage your business designs
Although you can get your hands on logo design free as available online to create a logo for your DJ brand or business, it is always better to work with a professional logo designer. Getting services from professional designers will help your business create the best designs (logo designs, websites, business cards, and social media pages) that will further establish a unique identity and brand image in the market. Moreover, you can save valuable time that can be spent on other important aspects of your DJ business.
Many people are striving to establish a DJ business, but not all know how to run the same business. You can start with this DJ business design guide and continue on the path ahead. It is by focusing your efforts on creating an easy-to-recognize and remember DJ logo.
Having online visibility through websites and social media pages will make it seamless for you to run the DJ business in this digital era. Also, don’t forget to have business cards for giving your brand a more professional look with the help of logo design-free tools or professionals.