Arguably, digital marketing is now a significant part of marketing strategy. Businesses of all sizes have put a lot of effort into increasing their online presence and attracting more sales. However, this strategy has not been efficient for many. Often, business managers fail to give thought to this plan. As a result, they end up posting content without tactics and fail in the end. Therefore, it is crucial to conduct a social media audit routinely to access and enhance your performance.
What is Social Media Audit?
Social-media audit is a series of steps to review the business metrics to evaluate performance, discover opportunities, and optimize your online presence. Simply put, it is a routine of checking your social media profiles often to see what is working and how to improve on what is not. If you would like to stay on top of your online presence, social-media auditing services will help you do that.
Social media auditing services
The most crucial step to having successful social -media marketing is conducting a thorough social-media audit. You can either use a marketing expert for the audit process or, you can do it yourself. Various analytics tools are used for social media auditing. They include; Sprout Social, Hootsuite, Zoho Social, Buffer Analyze, Keyhole, Mention, Rival IQ, and BuzzSumo.
Analytic tools allow you to compile important information and statistics about your business’s efforts. It also involves evaluating the data and giving insights to see the performance of your strategy. You can customize your social-media audit depending on the priorities of your business. However, it is crucial to include; profile information, publishing metrics, referral traffic, audience demographics, engagement metrics, and channel-specific metrics.
How to select a social-media audit
The number of platforms and your business goals significantly influence the choice of analytic tool. Interestingly, the platforms and goals also influence the need for an expert to help you with social-media audits. Here are some aspects about the services you can look out for to ensure they are fit for your brand;
• The number of tools available. The more the tools offered, the better. It allows you to access several social media aspects, from publishing to content curation with a single service.
• Speed. You will need to generate insightful data to make informed decisions. Thus, it is vital for the services you select to analyze and generate information faster.
• Access to multiple platforms. For instance, if you are running a social media campaign using multiple networks, a service that can access all the platforms from the same location will make it easier to compare results.
• User-friendly, especially if you are going to do social-media audit without an expert.
How long does social-media auditing take?
How long you take depends on the tools you decide to use. As we said earlier, speed is essential. If you select an excellent service for delivering results, you can complete the audit in half an hour. Otherwise, it could take longer than that. The process, however, does not have to be tedious if you follow the process of auditing correctly.
How much it costs
Pricing is influenced by the number of platforms you intend to audit and the size of your accounts. If you are budget conscious, you can audit your platforms by using the audit tools. However, it is recommendable to use an expert to run your social-media audit. Primarily, the cost of the audit will range from $300 to $5000.
As a market intelligence company, NetBase Quid can help your business with social market auditing. Our primary focus is streamlining your marketing efforts to improve their impact. In return, you can efficiently engage with your audience and achieve goals. Our valuable insights cannot be overlooked when advancing your business to the next level.
