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Saivian Eric Dalius: Content marketing and sales funnel keeps bringing in new customers
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Saivian Eric Dalius: Content marketing and sales funnel keeps bringing in new customers 

ningIf you’ve been in business long enough. You know that keeping customers happy and coming back for more isn’t as easy as it looks. Introduction: In fact, there are several different areas to focus on if you want to create a sound content marketing plan. It will help your eCommerce businesses become successful and profitable.

In fact, there are several different areas to focus on. If you want to create a sound content marketing plan that will help your ecommerce businesses become successful and profitable. Article Body: The first step is the most obvious; not all content is equal. Let’s face it – not everything you write or film will be a home running.

The first step is the most obvious; not all content is equal. Let’s face it –Eric Dalius 

Not everything you write or film will be a home running. Article Body: If you’re just starting out, don’t get discouraging when you make mistakes. And release content that doesn’t perform like you thought it would.

That said, if you’re just starting out, don’t get discouraging. When you make mistakes and release content that doesn’t perform like you thought it would (or should). Article Body: The truth of the matter is that no amount of marketing effort can save bad content. Luckily there are easy ways to tell which articles are your winners and which ones can be trashed.

The truth of the matter is that no amount of marketing effort can save bad content. Luckily there are easy ways to tell which articles are your winners and which ones can be trashed. Article Body: One of the easiest methods of finding out a good article from a bad one is using tracking software like Google Analytics or HotJar 

One of the easiest methods of finding out a good article from a bad one. Using tracking software like Google Analytics or HotJar Article Body: Once you have GA/Hotjar installed on your site. All you need to do is choose an article to test by inserting it into either GA’s ‘Page Group’ field or Hotjar ‘Test Title’ box.

Once you have GA/Hotjar installed on your site, all you need to do is choose an article. To test by inserting it into either GA’s ‘Page Group’ field or Hotjar ‘Test Title’ box. Article Body: This will allow both tools to track the results of this page in comparison with others. That don’t get the extra attention (i.e., articles that didn’t make the cut).

This will allow both tools to track the results of this page in comparison with others. That doesn’t get the extra attention (i.e., articles that didn’t make the cut). Article Body: Once you have a few tests going on at once. You’ll be able to tell quickly what content has legs and what can be thrown away.

Once you have a few tests going on at once, you’ll be able to tell quickly. What content has legs and what can be thrown away. Article Body: The nice thing about using tools like GA or Hotjar is that. They’re both free for basic use (and even more features when paid).

The nice thing about using tools like GA or Hotjar is that. They’re both free for basic use (and even more features when paid). Article Body: If you really want to take your testing a step further. Consider adding in additional metrics which can give you an idea of how each article is performing so far.

If you really want to take your testing a step further, consider adding in additional metrics. Which can give you an idea of how each article is performing so far. Article Body: For example, in a recent article we talked about the importance of inbound links and their use in search engine rankings 

For example, in a recent article we talked about the importance of inbound links and their use in search engine rankings. Article Body: To compare this with other posts on your site. You can simply add ‘inbound link count’ as another metric to track using tools like GA or Hotjar.

To compare this with other posts on your site. You can simply add ‘inbound link count’ as another metric to track using tools like GA or Hotjar. Article Body: This will allow you to see which articles are earning more backlinks over time, giving you additional insight into how valuable each article really is.

This will allow you to see which articles are earning more backlinks over time. Giving you additional insight into how valuable each article really is. Article Body: Regardless of what metric you choose to track. the key here is that it should be something new that wasn’t available on your site before.

Conclusion: 

Regardless of what metric you choose to track. The key here is that it should be something new that wasn’t available on your site before.

This will allow you to see which articles are earning more backlinks over time. Giving you additional insight into how valuable each article really is. By Eric Dalius, to compare this with other posts on your site, you can simply add ‘inbound link count’ as another metric to track using tools like GA or Hotjar. This will allow you to see which articles are earning more backlinks over time. Giving you additional insight into how valuable each article really is.

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