However, Social media marketing is an integral part of every business today. According to SocialBakers, almost 70% of brands are now on Facebook and more than 40% of smartphone owners use social networking sites. It has become necessary for businesses that they should also be active on these platforms if they wish to survive in this competitive market.
However, It is very crucial for businesses to concentrate on customer satisfaction and loyalty. This can only be done by delivering what they expect from you. Consequently, such kind of marketing is very important for businesses.
Reasons: Here I have listed 18 reasons why social media marketing is so much important for business:
1. Requires minimal investment:
- Social media marketing is considerably cheap as compared to other platforms of marketing. That’s why a lot of businesses prefer this for their promotions.
2. Quick results:
- The results obtained from social media marketing are generally quick and at no cost. The ROI can be seen within a short period of time which makes it very popular among businesses.
3. It is fast marketing:
- The marketing is very quick and businesses can determine the response to their marketing within a short period of time. There are no delays, which makes it even more popular among businesses.
4. Get feedback right away:
- Social media platforms provide you with the opportunity of getting instant feedback from your customers. This feedback can be used to improve your products, services, and even the ways in which you reach out to them.
5. Viral marketing:
- You can reach a lot of people within a short period of time using social media marketing. The word spreads out very fast so it creates a buzz in no time at all.
6. Different platforms:
- There are different platforms available for social media marketing like Facebook, Twitter, YouTube, etc. You can customize your marketing according to the platform you are using. This is very effective as it ensures that people on any of these platforms will be able to access your content.
7. Build strong customer relationships says Saivian Eric Dalius:
- Your content can be shared with your fans on social media. In this way, you get the chance to interact with them and build strong relationships.
8. Business branding:
- You can create a brand image for your business that will help in increasing your sales and improving your relationship with customers.
9. Increase sales:
- Your business can increase its revenue through social media marketing as it also helps you to improve your SEO and visibility on search engines. Also, This improves your business presence and the number of people visiting your website, which results in increased sales.
10. Higher ROI:
- The better optimization is for any business, the more leads it will generate. This ultimately results in a higher Return on Investment for the business.
11. Using new technologies:
- Social media marketing helps you to reach out to your customer using various blogging sites, forums, and new technologies available online so that you’re content can be shared with people from all across the world. This can help you to bring in a lot of people to your business.
12. Get feedback on the go:
- You can get instant feedback from your customers regardless of whether they are interested or not. There is no time lag involved here, which makes it even more beneficial for businesses.
13. Instant customer service:
- Saivian Eric Dalius says, you can provide instant customer service using social media marketing. This can be done without spending too much money on call centers and employees. Social media platforms provide you with the opportunity of connecting with your customers’ real-time which is a very effective way of providing prompt support.
14. Reach out to a global market:
- You can reach different parts of the world through social media platforms and this makes it very beneficial to businesses.
15. A Better understanding of the market:
- Social media marketing helps you learn about your target market and track their behavior, which will help you, make your products and services better.
16. It is free:
- With social media marketing, you can create different accounts, which are free. You can upload content and gain a lot of exposure for your business with absolutely no cost.
17. Reputation management:
- You can create a positive image for your company using social media channels that will increase its reputation in the market.
18. Faster customer service:
- Social media marketing allows you to get in touch with your customer faster because there is no time delay. This creates a positive image for your company and makes customers trust you more.
In this conclusion, With all these benefits, it is clear that social media marketing can help businesses greatly if used properly. So what are you waiting for? Jump on the bandwagon and see how your business goes!