Optimization of content is critical no matter if it is textual or visual. Every web admin wants to get on the top of Google search rankings. In the past, people only worried about the traditional search rankings of Google but today, webmasters are also striving to get ranked on Google images. The images you add to your website are among the major elements driving organic traffic. So you should understand that image SEO is very important. You have to focus on image search optimization because today, people are more interested in making a visual search rather than text.
Visual search is booming today, and this is all because of image-centric platforms like Pinterest, Facebook, and even Instagram. More than 60% of mobile phone users today are interested in making a visual search rather than text.
Google and all other search engines recognize visual search trends. Today, all search engines tend to rank websites with images above others. Now here you should note that not all websites with images can make the high ranks as there are certain factors that the search engine considers while ranking a site on Google images. In the section below, we will tell you all about the strategies that can help you get ranked on Google image search!
Best strategies that can help you get ranked on Google images
Here are some of the tips and strategies that can help you get the top positions on Google.
Ensure originality and quality of images
If you want your images to be ranked on Google, you have to ensure that they are original and 100% unique. Duplicate images can surely get indexed by Google, but they cannot be ranked higher. So if you want to get ranked on Google, you need to take your photos or create the content of your graphic. You can cross-check your graphic content’s originality with the help of a reverse image search.
Use relevant images to your textual content
If you want your visual content to rank on Google images, you have to make sure that the visual content is relevant to the textual one. You always have to publish the images aligned to your website or web page’s overall theme. It doesn’t matter whether it is an image, infographics, a diagram, or any other visual element. You have to ensure its relevance. Image search techniques can be used today to find out the relevant images to the search intent of your target audience.
Images should be in the right file format
If you want your images to rank on Google image search, we suggest you have a proper file format. In image search optimization, the file format is an important element that contributes to search rankings. You must know that the file format of the image has serious effects on the quality and the download speed of the image. Dozens of different image formats exist today, but PNG, JPEG, and GIF are the most commonly used ones. Here you should know that WebP and SVG formats are also getting a lot of attention lately, and this is because they are higher in quality and lower in size. Images exist on the web in different file formats. So if you want to find different versions of the same image, we suggest you use the modern-day reverse image search technique.
Optimize the size of your images
If you want to be ranked on Google images, we would suggest you focus on the size of the images. Large-sized images can lower down the web page’s loading speed, which is not good if you want to get on the top search results. This is why you have to ensure that your images are of good quality and considerably smaller in size. You can use an online image compressor to reduce the size of your images without tampering with the quality.
Always use a descriptive file name for the image
The default name of image files is in IMG code, which is not understandable by the search engine or the audience. If you want to be ranked on Google images, then you have to ensure that your images are discoverable for the search engine. This you can easily ensure with the help of a descriptive file name. You can add keywords in the file name to win the attention of the search engine!
Check image plagiarism and copyrights
Plagiarism can ruin all of your chances of getting ranked on Google images. This is why we would always suggest you use reverse image search to find out image plagiarism or copyrights of an image before using them on your website. If you cannot create unique images, it is best to get royalty-free images from stock photo sites!
These are some strategies that can help you get ranked on Google images!