Top 5 Battle Tested Link Building Strategies in SEO


Yes! Link Building is a cornerstone of your search success. But it is freakin’ hard. And this one of the most pain-inducing and nerve-wracking parts of SEO is like a marathon that won’t give instant results. You need to put in the time and a lot of hard work with smart work to be worth it at the end of the day.

If you are one of those having zero industry-wide connections to boost your brand and content, congratulations you are at the right place.

Here I have compiled the list of 5 battle-tested Link Building strategies that will work for you.

Guest Blogging

When it comes to guest blogging, be selective!

Today, the idea of mass guest blogging for sake of links is dead. For Ranking, you need to post a useful article on a site that is relevant to your niche and has great authority to earn a vote of confidence.

When you do guest blogging to add value, Google allows you to reap the reward of high ranking, increased traffic and a large number of qualified leads. A strategic and authentic approach for guest blogging on relevant and authoritative sites will attract the masses to you.


Broken Link Strategy

If you are tired of implementing multiple link building strategies but nothing worked for you then a broken link would be the best way to go.

It is very much effective for busy SEOs and marketers, as it takes less time and effort to work for you. Replacing a dead link on a high authority site with your relevant and high-quality resource can give a valuable link to you.

Check Competitors Backlink And Replicate Those Links

You can win half of the battle by spying on your competitor’s link building strategy.

It is a wake-up call for you if your competitors have a high ranking in search engines because they are on the right track.

Spy on your competitors to know sites where they have backlinks and know the keywords they are ranking for. Once you are done with competitive analysis, it is time to replicate the success strategy of your competitors. Whether it is guest blogging, paid placements, outreach or networking, all you need is to build authority links to win the competition.

Leverage Your Social Media Accounts

The role of social media in SEO always remains to be a hot topic. It is one of the most efficient ways to build links barely behind paid methods.

Social media have revolutionized the way we do marketing and it has a great influence on your link building strategy. Social shares considerably constitute no-follow links that are not counted as the link. It means social media sites do nothing to boost your authority in search engines. But social media raise ranking because Social interactions correlate with quality and quality correlate with rankings.

Your credible and engaging social media presence with a good content strategy can benefit you in the long run. Active social media presence increases brand visibility and adds value to the brand. It will also help to cater needs of the target market by redirecting users to your site.

Now it is time to leverage your social media accounts to bolster brand visibility, boost engagement, and increase natural links by exposing the brand to more people.

Skyscraper Technique

It is one of the best link building strategies but demands a tone of work. Earning and placing editorial links lay the foundation of link building strategy. For earning organic editorial links you need something worth linking.

A skyscraper is an approach to quality editorial links. It is a link building tactic that can help to create engaging content helping brands to earn quality editorial links. The foundation of this technique sits on three core principles.

  • Find popular content with lots of links from high authority sites.
  • Create a better piece of content on the same topic and publish it on your site.
  • Let people know the content exist by promoting it to the right people at the right time.

It is all about creating the best piece of content on the internet just like a skyscraper standing above everything else on the skyline

Link Building is an important factor for ranking in Google and it will remain to be. Google is more concerned about the experience you create for users, that is why it focuses on quality rather than quantity. When it comes to crafting link building strategy, you need to be smart and strategic, because the real challenge is earning quality, natural and trusted links from the prospects.

The above mentioned fool-proof strategies can help you to be on the right track. With ever-changing Google algorithms, it is advisable to choose link building agency.

All SEO services UK can help you to make the most of your SEO efforts. It is one of the best agency for link building in UK which can help you to have high ranking in SERPs (search engine result pages). It can assure you to achieve the desired outcomes. With the dedicated and persistent efforts of professional SEOs at All SEO service, you would be able to increase visibility, boost sales and raise the return on investment.