Top Six Mobile App Marketing Services You Need For Business

App development
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When promoting your mobile app, here is a list of services that you need to market your mobile app well. 

Most users think that mobile app development is the only task they have to complete because if they do it right, people will start downloading their app. However, that is far from the truth. Once the mobile app is created and placed on the store, there are a few ways you will be able to get downloads for the app. If you don’t do that right, your app will remain on the app store without any downloads and the reason for creating the app will be wasted.

With that said, here is a list of the top mobile app marketing services that you need to focus on to promote your app to the right audience. With that said, let’s learn about each mobile app marketing service in detail.

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List of Top Mobile App Marketing Services You Need

Let’s go through each mobile app marketing service and see how it can benefit you in increasing app installs.

1. Mobile App Advertising

First and the most obvious way to promote your app is through mobile app advertising. There are many mobile app advertising platforms available such as Google Admob, Leadbolt, MoPub, Facebook Mobile Ads, Unity Ads, and various others.

You can try each one of them and see which of these ads networks are bringing the most clicks. If you are not sure, then start with only one platform and see how it can help you grow your business and increase overall app installs.

You can market your iOS or Android app on search engines, YouTube, and various other ad platforms. The ads technology will help you target the people who are most interested in your app and willing to install it.

2. In-app Purchases

Buying goods and services from within an app on a mobile device, such as a smartphone or tablet, is referred to as an in-app purchase. Developers can provide their apps for free thanks to in-app purchases. Anyone who downloads the free version is then offered upgrades to the paid version paid feature unlocks, exclusive things for sale, or even advertisements for other apps and services by the developer. This allows the developer to make money despite giving away the basic program for free.

In-app purchases are also another way of increasing the downloads of other apps. You can add your network apps so others can easily download and install them from within your app.

3. App Store Optimization

The technique of enhancing mobile apps to rank higher in an app store’s search results is known as app store optimization. The higher your app ranks in the search results of an app store, the more likely it is to be discovered by potential customers. This enhanced prominence usually results in greater traffic to your app’s app store page.

With ASO, you can easily market your app to the right audience, double your app performance, and increase overall installs easily.

4. Mobile Single Page Website

Another great way to increase the number of installs your mobile app has is by creating a landing page or a single-page website promoting your app. You can do SEO of this landing page so that your mobile app website ranks for the desired keywords. You can also promote the same single pager app on social media platforms so that people can directly download the app.

If you are trying to run ads on the Google search engine, then you will need a website. This single-page landing page can also serve you and help you get more installs for your website in the same way.

5. Mobile App Reviews & Ratings

There are a few ways you can increase the number of app reviews your apps get. One way is to encourage the users to increase the number of reviews. Second is to add a review plugin on your website. So that people can easily review your app even when they are on the desktop.

You can also run contests so that people who review your app can win a reward or something. The more reviews you get from someone, the more likely they are to win a product or service.

6. Mobile App CRO 

Finally, make sure that you optimize the conversion rate of your app. If you are using a website, make sure that the app install button is clearly visible to the users. If you are submitting a review for your app, make sure that the people can easily see the install app button and download the app. If you make it easy for people to see the button, they are more likely to click it. This will automatically increase your app’s CRO rate.

Ready to hire mobile app development and marketing services for your next app idea? b2b ratings and reviews platform is a great place to start your search.

You can easily search for some of the best mobile app marketing firms. You can even check their price, teams, clients they have worked with, and the projects they have created. This makes it easier to make a decision.

Once you have finalized an app marketing service, simply contact them from within the b2b leads platform.